The takeaway: GDPR was the first domino. When industry leaders like Microsoft and Apple are publicly getting out ahead of the issue, it’s time for every business leader to start preparing for the inevitable.
Tim Cook (Apple’s CEO) isn’t the only big name in tech to recently call for more regulation on the industry, Microsoft Corporate Vice President and Deputy General Counsel Julie Brill urged the US Congress to enact regulation similar to that of the European Union’s General Data Protection Regulation (GDPR) in a recent blog.
Brill’s argument for federal regulation boil down to three main points:
- Consumer demand: there’s growing interest in the wake of multiple privacy breaches
- Unified code: following GDPR there have a been a patchwork of regulations implemented, such as the California Consumer Privacy Act (CCPA)
- Status quo isn’t working: self-regulation hasn’t been effective and current laws don’t empower the FTC to protect privacy in the digital economy
There’s a fair amount of self-congratulation in the article, but it isn’t unwarranted and shouldn’t be ignored. The tide has irrevocably shifted—business leaders should follow the cue of an increasingly large portion of the industry and get ahead of the wave instead of catching up to it.